There’s going to be a new Apple TV app coming.
You’ll be able to access your cable bundle or internet TV in the TV app.
New Apple TV app will be personalized for you.
There are channels to subscribe to inside the app, like HBO or Showtime. All the content gets wrapped into the new TV app.
Trailers play on the splash page for movies now (similar to Netflix).
Coming in May.
Apple TV app coming to Mac this fall.
Samsung, LG, Sony, and Vizio smart TVs will get the update as well.
Plus Roku and FireTV streaming devices.